声动早咖啡:卖轮胎起家的米其林,如何成为全球餐饮界的权威榜单?
Note: This audio is about three minutes long, so I have cut it into sizeable chops that are easier for us to feast on for the week. 🤗
Part 1: 👇🏾
Listen to the complete audio content to get the main idea.
Listen again looking through the transcript.
Transcript:
BBC的报道显示,第一版米其林指南诞生于1900年,是一本包含了地图、推荐餐厅、酒店和汽车维修站等等信息的小册子。
一开始米其林公司的创始人,也就是来自于法国的米其林兄弟他们创办米其林指南的主要目的就是想要为当时的有车一族提供长距离驾驶的必要信息,来鼓励人们多出去旅游和开更远的路程,专程去吃各地的品质美食。这样一来汽车轮胎的磨损率就会变得更高,当然也就有利于米其林的轮胎销售。
Mimic and/or Shadow with the Audio. Extend your “Input” into “Output”.
Pay Special Attention to:
Your pronunciation
The pauses
The tone
The stress
The emotions
Review the terms and expressions and the usage examples for better understanding. You can also read the English translation for reference.
Terms and Expressions:
指南 ((zhǐnán) refers to a guide or a guidebook. It is commonly used to describe a manual or reference material that provides information, instructions, or guidance on a particular subject. In the context of the Michelin Guide mentioned earlier, "米其林指南" (Mǐqílín Zhǐnán) specifically refers to the Michelin Guide, a prestigious guidebook that evaluates and rates restaurants and hotels based on certain criteria, often using a star rating system.
Here are a few examples:
旅行指南上列举了许多古老城市的景点和美食。
Lǚxíng zhǐnán shàng lièjǔle xǔduō gǔlǎo chéngshì de jǐngdiǎn hé měishí.
The travel guide lists many attractions and local cuisines in ancient cities.
在这份使用指南中,你会找到如何设置和操作新设备的说明。
Zài zhè fèn shǐyòng zhǐnán zhōng, nǐ huì zhǎodào rúhé shèzhì hé cāozuò xīn shèbèi de shuōmíng.
In this user guide, you will find instructions on how to set up and operate the new equipment.
这本烹饪指南教你如何制作各种美味的家常菜。
Zhè běn pēngrèn zhǐnán jiào nǐ rúhé zhìzuò gèzhǒng měiwèi de jiācháng cài.
This cooking guide teaches you how to make various delicious home-cooked dishes.
有车一族 (yǒu chē yī zú)"有车一族" collectively refers to the group or class of people who own cars or vehicles. It is often used to describe individuals or families that have the means to afford and possess private automobiles.
“一族” is one of those words you probably won’t find a dictionary but would come across or hear in several contexts. It simply means a group or category of people, sometimes it also appears as just “族” in words like 低头族 which describes a group of people who is always on their phone, hence bend their head (低头).
Here are a few examples:
这个社区的艺术家一族为周围的环境增添了独特的文化氛围。
Zhège shèqu de yìshùjiā yī zú wèi zhōuwéi de huánjìng zēngtiānle dútè de wénhuà fēnwéi.
The community's group of artists has added a unique cultural atmosphere to the surroundings.
新一代的科技创新者一族正在改变我们的生活方式。
Xīn yī dài de kējì chuàngxīn zhě yī zú zhèngzài gǎibiàn wǒmen de shēnghuó fāngshì.
The new generation of tech innovators is changing our lifestyle.
这样一来 (zhèyàng yī lái)is often used to indicate a consequence or a result following a certain action or situation. It works well when trying to prove a point
Here are a few examples:
我每天都保持积极的心态,这样一来,工作中的挑战变得更容易应对了。
Wǒ měitiān dū bǎochí jījí de xīntài, zhèyàng yī lái, gōngzuò zhōng de tiǎozhàn biàn dé gèng róngyì yìngduìle.
I maintain a positive attitude every day, so as a result, facing challenges at work has become easier.
公司采用了更高效的生产流程,这样一来,生产效率得到了明显提升。
Gōngsī cǎiyòngle gèng gāoxiào de shēngchǎn liúchéng, zhèyàng yī lái, shēngchǎn xiàolǜ dédàole míngxiǎn tíshēng.
The company adopted a more efficient production process; hence, the production efficiency has seen a noticeable increase.
Transcript with English Translation
(Machine translated with some editing)
Transcript:
BBC的报道显示,第一版米其林指南诞生于1900年,是一本包含了地图、推荐餐厅、酒店和汽车维修站等等信息的小册子。
一开始米其林公司的创始人,也就是来自于法国的米其林兄弟他们创办米其林指南的主要目的就是想要为当时的有车一族提供长距离驾驶的必要信息,来鼓励人们多出去旅游和开更远的路程,专程去吃各地的品质美食。这样一来汽车轮胎的磨损率就会变得更高,当然也就有利于米其林的轮胎销售。
The BBC report indicates that the first edition of the Michelin Guide was born in 1900. It is a booklet containing information such as maps, recommended restaurants, hotels, and car repair stations.
Initially, the founders of Michelin, the Michelin brothers from France, created the Michelin Guide with the main purpose of providing essential information for long-distance driving to the car owners of that time. Their goal was to encourage people to travel more and cover longer distances, specifically to explore various regions and enjoy quality cuisine. Consequently, this would lead to higher tyre wear rates, ultimately benefiting Michelin's tyre sales.
You can flex your muscles by doing a Paraphrasing practice to round things up.
Still not sure how to do this? You can watch how to here:
Join us on this journey, as we take our Chinese to the next level in 2024!
See you tomorrow!